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Media Coverage

Nitin Chhoda Interview - Luke was interviewed in August 2009 by physical therapy marketing guru, Nitin Chhoda, from the USA. Listen as Luke discusses ways in which other allied health practitioners can launch their own product to a worldwide audience.


HatchThat Interview - Luke was interviewed by HatchThat (online entrepreneurs website) on 21 January 2009.


Entrepreneur Interview - Luke was interviewed by Entrepreneur student James Clarke on 2 April 2008.


Budding Entrepreneurs Recommended - Luke's blog "Budding Entrepreneurs" has been listed in The Australian newspaper as one of the best business blogs to read for people wanting to be entrepreneurs and small business owners. The article "Interactive beats static" by Ed Charles featured in The Australian on 27 July 2007.


101 Ways To Kickstart Your Business - This new book by Herald-Sun journalist Claire Heaney is about "real people sharing real business success stories. Luke's success with his GripSoxTM product is listed as Way #76 - "Innovation". You can buy your copy online now through Wilkinson Publishing.


Luke Goodwin Podcast - Luke was interviewed by health & fitness guru, Craig Harper, about "dodgy back" management, business success with his worldwide GripSoxTM product and his newly refurbished and expanded Health & Wellness Centre.


Herald-Sun Interview - Read Luke's entrepreneurial story of how he came up with the concept for his GripSoxTM product and then launched it on to the market.

View actual Herald-Sun print article...


Sensis Small Business Interview - Luke was recently interviewed by Sensis and asked to discuss how his GripSoxTM product went from an initial idea to an international success story. Luke gives some helpful marketing tips to budding entrepreneurs and small business owners.


VIP Night - On Thursday 1st February 2007, Pilates @ Brighton officially opened it's newly refurbished and expanded Health & Wellness Centre. The night recognized our VIP clients and showed them the wonderful new facilities and services on offer at the Centre. This article featured in the Bayside Leader Newspaper on 13/2/07.


Luke Goodwin is available for media interviews, corporate, small business and entrepreneur speaking engagements and mentoring for those wishing to commence or grow a business. Click here for more information....



Pilates @ Brighton is proud to support the following organizations and local communities:

Bentleigh West Primary School

Brighton Beach Primary School

Moorabbin Lions Club

World Vision

Identifying an Entrepreneur: Luke Goodwin

The following interview was conducted by Entrepreneur student James Clarke with Luke Goodwin on 2 April 2008.

James: “When did you begin developing a business plan?”

Luke- “Shortly after I came up with the idea, I commenced work on the business plan. It was an ongoing process from start to finish. I had written a basic one previously when I first set up my pilates business, but this one was a little more detailed.”

James- “Did you have a partner?”

Luke- “My wife also assists me with some decision making and day-to-day running of GripSox.”

James- “How did you fund the business as a start up?”

Luke- “With funds that I already had in my other physiotherapy/pilates business.”

James- “What areas did you research? Competitors, demographics, psychographics, marketing etc?”

Luke- “Researched everything I could think of. Definitely looked for anyone else with that product but couldn’t find anyone here in Australia. Looked at potential markets, costs, time frames, possible problems that could arise, marketing tips, studied other business models.”

James- “When did you develop the idea of the GripSox?”

Luke- “I think it was in early 2004 that I came up with the idea after complaints from my pilates clients that they were slipping when exercising. They said “it would be great if there were some grip sock things to prevent my feet slipping”- that was all the inspiration I needed. From that point I knew there was a market for them, as well as possible other markets. “

James- “What kind of time frame did you give yourself to organize everything before jumping into the business not completely ready? Or was it a case of developing it gradually?”

Luke- “Like any entrepreneur I wanted them available NOW! Unfortunately it doesn’t work that way so through my business plan, I mapped out all the processes I needed to undertake. I guess I was looking at about 6-8 months, but it took closer to 12 months to get them to market.”

James- “Where did the concept behind the GripSox come from?”

Luke- “My pilates clients who were slipping over. As a physio, though, I always had in the back of my mind the aged care and hospital markets as a falls prevention aid.”

James- “When did you believe it was a viable idea?”

Luke- “When numerous people asked if there was such a product available and I couldn’t readily find any.”

James- “Being such a fresh innovative idea, when did you realize you needed to protect your intellectual property? What did you do? (trademark, registered names etc.)”

Luke- “This has been an ongoing thing as I continue to try to have certain things registered. The whole IP thing is a big thing to try to understand. In hindsight, although every where I read rated IP as the utmost priority, I probably could have done things better as many things (eg. Patents, designs etc.) can’t be registered after the product comes to market. Luckily though I do have certain things (e.g logo and names) registered. Domain names are also important to register early.”

James- “You studied your profession, physiotherapy, how did you take that and develop your entrepreneurial manner? Have you had business training?”

Luke- “I haven’t done a business subject in my entire life, not even at school, and in physio they don’t teach you any business skills. I guess everything I’ve learnt business-wise is from on the job training running my own businesses and reading as much as I can about business (even those unrelated to mine).”

James- “From where the business is at now are you satisfied?”

Luke- “I guess I’m somewhat satisfied, but there’s plenty more to do, which is a challenge I love. Businesses are always changing and if you don’t change with them, the rest of the pack will catch up to you.”

James- “Do you feel you want to achieve more?”

Luke- “Most definitely- always want to continue to grow the business, both here in Australia and overseas.”

James- “What is your plan for the business in the next 2-5 years?”

Luke- “I definitely want to continue to grow sales of GripSox, both here and overseas. I’m currently working hard on tapping into the aged care and hospital markets as I see these as a big opportunity in the future. I also run my Health & Wellness Centre ( which also continues to grow. My challenge now is to free up some more time to grow both businesses without having to do too much “hands-on” work “in” the business.”

James- “Have you set yourself goals and objectives?”

Luke- “I’m always setting myself goals as I need that inspiration. Sometimes I write them down to help me, but mostly I just know what they are and what I have to do to achieve them. I think sometimes many people make the mistake of complicating things. I think the KISS principle is a good one (ie. Keep It Simple Stupid!)”.

James- “What traits are needed for someone to achieve the amount of success, say that you have seen?”

Luke- “Here are my 12 traits of an Entrepreneur”:
• Passionate
• Motivated
• Confident
• Driven to succeed
• Ambitious
• Dedicated
• Don't procrastinate
• Risk-taking
• Intuitive
• Hard working
• Determined
• Positive thinking

James- “Thanks for your time Luke.”
Luke- “Thank you James, and good luck.”


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We are members of the Australian Physiotherapy 




GripSox® is the world's leading form of independently clinically triallednon slip grip socks and in only a short period of time has quickly established itself as an internationally recognized brand.